“Autopsy Checklist”. “The Buying Motives.” “Price Cutting.” These are a few headings in the little green sales book I inherited a short while back. Each heading has a lesson “… a price cut of 5% may not seem like much but it means that volume must be increased 25%…” The date “1950” is printed in…
The Lincoln – Douglas debates are rife with sales techniques. That’s a disparaging remark considering the importance of the impending election and the ramifications it would have on the direction of the United States. But, none the less, my myopicy did not precede me to see what I could only see and therefore did see;…
Sales and marketing intellectuals with audiences of envious volume are talking about gaining new customers by not interrupting them. Interruption is a thing of the past. You must apply your efforts towards “hand raisers”. In these digital times, they emphasize, old methods are dying. The death of direct marketing may be overstated but there is…
We here at RDIbizdev have diligently constructed a list of 5 ways to avoid writing lists as a tool to drive internet traffic. The results are as follows: Think of something else to write. Don’t write a list. Write a story. Write a blog entry about your interests. No interests? Go outside of your residence…
There are principles of physics that are undeniable, as old as the universe, and accessible, but we have not yet harnessed them to their full capacity. For instance, ions in a gaseous form near an electromagnet can create propulsion. This is called magnetoplasmadynamic propulsion or MPD. I am really simplifying MPD here but a short…
The humiliation involved in sales is something I have alluded to previously, mainly while speaking about the apprehension people have about making cold calls. But putting yourself in any position where you may be rejected means that you will eventually be rejected and therefore humiliated. Some salespeople say that they don’t care if people hang…