B2B Lead Gen Through Motivation and Inspiration | RDI Business Development

B2B Lead Gen Through Motivation and Inspiration

Quality lead generation depends upon motivation as well as inspiration. There is a difference. Motivation is a reason for behavior and inspiration is a catalyst for creativity. Motivation is often used in competitive situations and competition itself can be an excellent motivator. Inspiration is often more aligned with the arts than business but successful businesses…

Five Ways to Improve Your Lead Management | RDI Business Development

Five Ways to Improve Your Lead Management

Source: http://www.marketingprofs.com/6/moreau1.asp by Robert J. Moreau Marketing departments perform many tasks throughout the year: hiring good talent, keeping quality employees, choosing the right communications strategy, improving ROI, and generating higher quality leads for Sales. With increasing competition and diminishing budgets, achieving these goals is becoming increasingly difficult. Fortunately, there is a crucial step that marketing…