Source: http://www.marketingprofs.com/6/moreau1.asp by Robert J. Moreau Marketing departments perform many tasks throughout the year: hiring good talent, keeping quality employees, choosing the right communications strategy, improving ROI, and generating higher quality leads for Sales. With increasing competition and diminishing budgets, achieving these goals is becoming increasingly difficult. Fortunately, there is a crucial step that marketing…
Thomas Hannon, Managing Partner, RDI Inc. Telemarketing I was sitting at a kitchen table in my underpants. My one room apartment had no air conditioning and it was August in Chicago. I was afraid that my five-year-old computer (this was in 2000) was going to over heat and I’d loose all the info I’d gathered…
by Thomas Hannon Managing Partner, RDI Inc. There is a tried and true method to hiring good telemarketers: Take all comers that can read and talk. Give them a script and have them start dialing, ASAP. Evaluate them over a day or two. If they’re good, great! Hopefully they are somewhat disciplined in their attendance.…