Five Ways to Improve Your Lead Management | RDI Business Development

Five Ways to Improve Your Lead Management

Source: http://www.marketingprofs.com/6/moreau1.asp by Robert J. Moreau Marketing departments perform many tasks throughout the year: hiring good talent, keeping quality employees, choosing the right communications strategy, improving ROI, and generating higher quality leads for Sales. With increasing competition and diminishing budgets, achieving these goals is becoming increasingly difficult. Fortunately, there is a crucial step that marketing…

Hiring Good Telemarketers | RDI Business Development

Hiring Good Telemarketers

by Thomas Hannon Managing Partner, RDI Inc. There is a tried and true method to hiring good telemarketers: Take all comers that can read and talk. Give them a script and have them start dialing, ASAP. Evaluate them over a day or two. If they’re good, great! Hopefully they are somewhat disciplined in their attendance.…

Professional Approach to Cold Calling | RDI Business Development

A Professional Approach to Cold Calling

By Thomas Hannon, Managing Partner, RDI, Inc. My boss was screaming, “They’ve got your money! Are you gonna let them take your money? Grab them through the phone and ring their necks till they give you your money!” The required response was any sort of scream or violent flailing. I left the office and never…