By: James Lowe (Source: http://www.articlesbase.com/)
To have a steady income from your business you need to know how to generate highly targeted leads. Leads are the heart blood of residual income for your inter net business.
This article represents many thousands of dollars from my business experience. Read it carefully and learn from my experience and mistakes.
Good sales are joined to the hip of your business income in increasing your business profits. Anyone who does not focus on targeted lead generation will soon find their residual income dries up real fast.
Most online entrepreneurs end up quitting because they do not understand exactly how to generate leads. Success or failure is frequently a fine line, as little as one word or even one letter that draws interested leads to respond and buy.
A targeted lead is the name and information for someone who is interested in your product as a possible customer or team member. With target marketing there are many different types of leads.
The cream of the crop leads are qualified and know why they are seeking you out. Qualified leads are the names of people who have raised their hand with an interest in your business or product.
They have either requested information when seeing your content article on an article directory web site, independently run ad agencies helping you advertise or other on line or off line means of advertising. They are interested in buying your product, enlisting in your cause,or joining you in business.
These leads are your diamonds in the rough because they have the most targeted qualification. These people are the highest probability leads to buy or sign up with you.
Some leads will drive you nuts with intensive indecisiveness and just want someone to rant to. Let these time wasters go real quick. You will learn to recognize them fast, I promise you.
It is okay if someone has a lot of questions. These leads are sincere and very interested and are not interested in wasting your time or theirs and are being careful how they spend their money.
Another important aspect about leads is they must be current. Old leads soon forget they responded to an ad and will get very angry with you. Old leads will be cheap. This is like taking a medicine that is cheap and may or may not be the right thing for you. Let it go.
Few things are worse than buying leads and finding out they are not current. Old leads have incorrect contact information that results in wasted time and money.
Leads are generated in different ways. Offline leads can come from telemarketing, talking to people and advertising. If you like pain and angry people giving you a peace of their mind all day, this is a way to get leads. well, maybe not.
Online leads come from advertising, email capturing and writing free content articles for article directories and other web sites. There are other ways to get leads though these are some of the more popular at this time.
You can buy leads. Buying leads is very risky. Almost all of my experience with this has resulted in no hungry leads. They are a bad risk. Many sources are rip offs.
Frequently, bought leads are not current. Sales men and women will tell you anything to get you to buy. If you do not believe me now you will find this out with experience. One time I bought 40 million leads for forty dollars. Not one sale from this. Get the picture now?
Some other methods are better because they are current, qualified leads. Notice the word method from the previous sentence. Make the lead chase you is absolutely the best way to get them. Be so honest with leads that it hurts and you are afraid to lose the sale.
These other methods provide the best opportunity to get quality leads. They simply bring you leads that are qualified. People are responding to the honestly presented business, they know what it is and they are ready to either buy or sign up. They are almost friends.
The cheapest way to get good leads is to pass out business cards with your business clearly stated on them. This is slow and definitely works. Cheap quality source for business cards are available to you online.
Probably the highest targeted leads come from those brought to you by content article lead generation to earn residual income. You blow your horn in your niche article about the advantages of your product in an intensely truthful way, giving all the good and bad.
You can write articles yourself or have professionals write them for you. They are cheap and can be changed, if you wish, before submitting them. This method takes longer to get leads but they will chase you if you follow the rules.
Content articles stay on the internet virtually forever. So, you will have a permanent, quality free ad once the article is submitted to publishers.
These leads are the highly targeted keys to making a good income. Targeted leads are the fuel to earning a top residual income. Am I harping on this enough so you are starting to believe me?
Press releases are very good for generating leads but cost more. If you are serious about your business have a pro do it for you. Have them submit them also for best results.
Good leads, who know exactly what you are up to, generate sales and sign ups to make a residual income. They will generate valuable word of mouth advertising for you. No advertising is better than satisfied customers, none. Got it?
I do guarantee you that good or bad leads will make or break your business. Entrepreneur business, or cause, owners need to understand what a lead good is and where to get, not find, them. Let them find you for best results.
Successful business owners take the time to generate targeted leads, who chase them, to be sure they are good. The next step is to take the leads, give them honest information, and turn them into steady residual income.