by Thomas Hannon
Managing Partner, RDI Inc.
There is a tried and true method to hiring good telemarketers: Take all comers that can read and talk. Give them a script and have them start dialing, ASAP. Evaluate them over a day or two.
If they’re good, great! Hopefully they are somewhat disciplined in their attendance. If they are not good then you must go through the financial and emotional pains of firing that person and starting over. There is a better way.
By Thomas Hannon, Managing Partner, RDI, Inc.
My boss was screaming, “They’ve got your money! Are you gonna let them take your money? Grab them through the phone and ring their necks till they give you your money!”
The required response was any sort of scream or violent flailing. I left the office and never went back. Of the three days I had been selling marketing services to auto dealers, I was already on top of the board. But the work environment was miserable.